The Designer Jewelry industry is a fascinating case study in business. Jewelry has to be one of the oldest businesses in the world. I would bet that the very first woman adorned herself in some form of jewelry.

Although many facets of the business have changed with technology, most of the product fundamentals have remained the same for thousands of years. Jewelry is a very emotional product. Both women and men wear jewelry to attract attention to themselves, make themselves feel good, or to have a symbol of something on them that provides deeper meaning.

This series of articles will examine the fascinating and wonderful business of designer jewelry, specifically silver, and look at the various components of a business that are required to be successful. The articles will explore the following:

1. Design
2. Manufacturing
3. Marketing
4. Sales Channels
5. Branding
6. Financing

Please check back frequently for updates.

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